Pure Black Wagyu

Pure Black Wagyu logo superimposed above raw strip steaks on a silver sheet pan being hand salted by a chef in a black apron. A container of salt and a pan of cooked steaks appear in the background.
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Cooked Pure Black Wagyu steak with brown gravy and a bundle of roasted asparagus on a square white plate.

Refined Genetics

Pure Black Wagyu traces its genetic lineage back to Japan. Pure Black Wagyu has access to select wagyu genetics through a close relationship with Robbins Island Wagyu, a purebred wagyu program that over time has refined for traits such as fine marbling, soft fat, and lower melting point. Those genetics mix with European breeds to create a minimum F1 wagyu product. This careful crossbreeding results in exquisitely balanced beef-forward flavor with wagyu-style tenderness, juiciness, and marbling.
Pure Black Wagyu steak, cooked and sliced, with a green herb sauce & brown gravy on a white plate with the edge of a fried onion ring just visible along the right side.

Tradition Meets Innovation for a Superbly Rich Eating Experience

A combination of superior genetics, consistently high-quality feed, and humane, hormone-free husbandry adds up to exceptional eating quality. You’ll taste the harmony of nature, science, and know-how in each Pure Black Wagyu cut.
  • Barley finished for subtle sweetness & umami

  • Fine marbling, soft fat, lower melting point
  • Impeccable genetics from Robbins Island pure-bred
  • Minimum F1 wagyu

Barley Finishing

Pure Black Wagyu are raised in a renowned livestock region of southern Australia known for lush pastures, rich soil and drenching rainfall. Barley finishing augments months of free-range pasture grazing, enhancing the beef’s rich complexity. The consistent, high-quality, customized ration contains a minimum of 70% barley, a high-protein, easily digestible grain that improves nutrient absorption, and supports efficient growth and marbling development. Barley contributes a subtle sweetness that rounds out the natural umami of the meat, creating depth and complexity for a superbly balanced eating experience.

Two, raw Pure Black Wagyu ribeye steaks upright on their sides, on a white cutting board, with more steaks stacked in the background.

Barley Finishing

Pure Black Wagyu ranks among the most intensely marbled beef available in Australia, where the AUS-MEAT system grades the amount of intramuscular fat by assigning marbling (MB) scores on a scale of 0 to 9+.

Two, raw Pure Black Wagyu strip steaks on a rectangular piece of black slate.

About the Producer

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Pure Black Wagyu is one of several premium beef brands developed by H.W. Greenham & Sons Pty Ltd, a family-owned business spanning six generations. A values-driven leader in sustainability and community support, Greenham has developed strong relationships with a collective of more than 8,000 family-run farms allowing them to bring consumers the highest quality beef available from the lush pastures of Southern Australia.