Bass Strait beef benefits from the lush rye grass and clovers that thrive in the drenching rain, warming sun, and salt-water winds common along the coastal areas of Southern Australia—ideal conditions for raising grass-fed beef with phenomenal flavor.
Bass Strait
Exceptional Pasture-Raised Grass-fed Beef From Australia
Pasture Raised Free Range
No Antibiotics Ever
What Is Tenderstretching?
Tenderstretching refers to the method of hanging carcasses by the hip bone (not the Achilles tendon, as is customary). It’s a more natural anatomical position that stretches the loin muscle, resulting in more tenderness, especially in loin cuts, creating a better eating experience overall, even from less expensive cuts.
Why Does Tenderstretching Make a Difference?
Tenderstretching significantly improves eating quality, particularly in the hindquarter cuts. Data from Meat Standards Australia (MSA), the rigorous Australian system that sets high, science-based standards for beef from paddock to plate, shows a tenderstretched carcass achieves an 8% increase in eating quality. On the MSA scale of 1 to 5 stars, all Bass Strait beef must achieve at least a MSA 4-star rating, the threshold for premium quality.
How Australia’s Grading System Works
Meat Standards Australia (MSA) ratings are based on actual eating experiences, unlike USDA beef grades, which rely on visual observation of the carcass and the degree of marbling. MSA’s extensive research shows that while marbling contributes to juiciness and flavor, it only accounts for 15% of eating quality. USDA Prime gives you great-looking steaks, but MSA predicts how good each cut will eat depending on how you cook it, letting you choose the right cut for each application.
H.W. Greenham & Sons:
Family Run, Values Driven
Bass Strait is one of several iconic beef brands developed by H.W. Greenham & Sons Pty Ltd. A family-owned business spanning six generations, Greenham has developed strong relationships with a collective of more than 8,000 family-run farms and operates three processing facilities strategically located in southern Australia’s premier cattle-producing regions. A leader in sustainability and community support, Greenham has built an enviable reputation for the excellent quality of their beef brands, reinforced by stringent on-farm programs and traceability systems.
Available Cuts
- Striploin
- Ribeye Roll
- Outside Skirt
- Flap Meat
