INB Program

Irish Nature Beef: A Grand Eating Experience
from the Emerald Isle

The most sustainably produced, humanely treated, tender
and delicious grain-enhanced beef you can buy comes from Ireland.

Irish Nature Beef is pasture raised on about 28,000 mostly small farms across Ireland. The country’s mild climate allows for cattle to graze on pasture in all but the soggiest months. Year round, their diet includes about 70% pasture grass, 20% stored grass, and 10% a variety of locally milled grains, more than three quarters of which are a nourishing blend of barley and soy. Eating this naturally diverse diet enhances tenderness and contributes to the exquisite flavor of Irish Nature Beef.

Consistently Tender

A patented ultra-tenderization process, refined over decades, guarantees that Irish Nature beef is tender every time. The process includes hanging the carcass from the hip, or aitch bone, instead of the Achilles tendon, to avoid straining the leg and loin muscles; electric stimulation to speed the onset of rigor and stabilize pH faster; controlled chilling to prevent muscle constriction; hyper stretching the limbs to further breakdown muscle fiber; and aging on the bone 4X longer than customary to concentrate flavor. All these steps contribute to enhanced eating quality.

Nurtured As Nature Intended

2. An Irish farmer leads a herd of cattle over a grassy rise with mountains in the distance.

It’s a fact that well-treated animals produce better meat. That’s because stress raises an animal’s pH and high pH levels detract from flavor and tenderness.

When it comes to raising animals, Irish farmers follow the Five Freedoms, acknowledged globally as the highest standard: freedom from hunger and thirst; freedom from fear and distress; freedom from discomfort; freedom from pain, injury, and disease; freedom to express normal and natural behaviors.

Pasture-raised Irish Nature Beef live a pastoral life on the farm and are never consigned to crowded feedlots for fattening. They enter the abattoir through a calming system of lairage based on techniques approved by renowned animal welfare expert Dr. Temple Grandin.

Better Butchering

From whole ribeyes that offer 100% yields to steak-ready striploins, tenderloins, and split flat irons, Irish Nature Beef’s expert fabrication results in minimal labor and less waste. Available in a full range of cuts, these high-performing subprimals can reduce your labor and food costs significantly.
3. A chef wearing a brown apron and blue gloves uses a curved knife to cut a raw Irish Nature Beef striploin into steaks on a white cutting board.

Emphasis on Sustainability

Few beef companies take sustainability as seriously as ABP, producers of Irish Nature Beef. They were the first company globally to earn quadruple certification from the Carbon Trust Standard. They work on reducing energy use and consumption in all their plants, which use only green energy and send zero waste to landfills. At the farm level, they share research & provide expert input on achieving superior genetics, better growth rates, improved food conversion, enhanced animal welfare, and grassland management.
Learn More About Irish Nature Beef >
Browse Our Full Line of Irish Nature Beef Cuts >

About Marx Foodservice

Marx Foodservice is a wholesale meat distributor with more than 20 years of experience. As a restaurant and foodservice supplier, we seek out only the finest meats and seafood for restaurants. Our products are humanely raised or wild caught with the highest standards of animal welfare and the least environmental impact possible. We scour the world to find exceptional wholesale meats and seafood you won’t find anywhere else. In addition to grain-enhanced Irish Nature Beef, we offer other wholesale beef for restaurants, including grass-fed Angus beef and grain-finished Ocean Beef, both from New Zealand. Be sure to check out our portioned steaks for restaurants, and our wholesale beef burgers and grinds made from selected whole cuts ground expressly for chefs. All our foodservice meats are expertly butchered for consistency and the highest yields. We deliver by van to New York, New Jersey, Pennsylvania & Washington restaurants and nationwide via FedEx.